Natural Factors Whole Earth & Sea Herring Gold - 1000 mg - A pure food omega-3 that contains fast-absorption phospholipids, DHA, EPA, choline, and astaxanthin that come exclusively from spring-spawning Norwegian herring roe that is sustainably harvested to conserve the marine habitat. Omega-3 fatty acids, including DHA and EPA, support cognitive health and brain function, as well as cardiovascular health. And, phospholipid-bound omega-3 fatty acids seem to have select advantages in how they are absorbed and utilized by the human body. Herring roe oil is richer in DHA and EPA phospholipids than krill oil. And, omega-3s in phospholipid form are more easily absorbed. The softgels are small and easy to swallow and the product has no fish repeat. Sustainably sourced and non-GMO.