Genuine Health Clean Collagen - Pure hydrolyzed bovine collagen from grass-fed, pasture-raised, USDA cattle is completely odourless and tasteless. The most abundant protein in our bodies, collagen is found in connective tissues that make up our tendons, ligaments, skin and muscles. Beginning in our 20's, our bodies start to produce less collagen resulting in skin wrinkles, or looking dull and dry, your joints may feel more sore than they used to, and it’s harder to move around, and recovering from an injury takes longer too. Collagen can be found in the walls of our arteries, and its loss can impact our cardiovascular system. Supplementing with Genuine Health Clean Collagen can help to reverse collagen loss, improving the look of your skin, your joint health and more.